Research on Hatsune Miku
and the Vocaloid Phenomenon


[The Book / 本]

About / 研究者

My name is Alex Leavitt, and I am a PhD student at the Annenberg School for Communication & Journalism at the University of Southern California. I study social media and Internet technologies. You can read more about my research and background by visiting my homepage.

News / ニュース

With members of Crypton Future Media, I have proposed a panel for SXSW Interactive 2012 on the evolution and future of Hatsune Miku. Please vote for it here:

Research / 研究

Since 2010, I have been working on a project about Vocaloid that looks at the effect of large networks of people online on production in the creative industries, what I call "open-source culture."

Media / メディア

South by Southwest 2011 Presentation [PDF]

Interviews / インタビュー

I will be conducting various pieces of research, but primarily I want to focus on ethnographic methods, namely interviews. I'm looking to interview members of the industry that create Vocaloid software, music producers that use it, and fans of the franchise: artists, cosplayers, and event holders.

Contact / 連絡

Questions? Inquiries? Doing similar research?
Email me here.

You can also find me on Twitter at @alexleavitt.